Freud basically summed life up as love and work. Well, these days it is so important to be passionate about your work and love what you do. Marketing then becomes effortless because you integrate it into everything you do. You connect with people and have conversations about what matters most to them. I believe that's why we are seeing an explosion of social networking sites such as Facebook, MySpace, Ning and numerous other very targeted niche communities. The idea that we are all connected is becoming more real for people and certainly business.
For example: I have been talking with my law and accounting firm clients about creating their own blogs
to connect with potential clients. Lawyers usually love to write and express their opinions. They are usually not shy about giving and getting feedback. Accountants can find blogging a fairly non-threating way to express themselves translating into better interpersonal communication skills and improved client relationships.
The following are ten competencies I have found to be especially important when developing a new mindset or story that marketing is about building relationships and serving clients to improve their condition.
Marketing Competencies
- Confidence - Trusting in your own abilities and the value you provide.
- Resiliency - Recovering quickly from change.
- Perseverance - Persisting in adhering to your purpose or mission.
- Optimism - Expecting the best possible outcome for you and your clients.
- Resourcefullness - Acting with imagination especially in difficult situations.
- Action-oriented - Creating a process or state of sustaining momentum.
- Result-focused - Focusing on specific measureable outcomes.
- Creative - Seeing possibility and being original and authentic.
- Curious - Learning more with excitement and have a beginner's mind.
- Energetic - Focusing on your strengths and allowing your power to flow.
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