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July 17, 2008

Executive Coaching Secrets to Creativity - Meaning is the Key to Engaging Creativity


Are you working in an organization that values creativity and innovation? Are the leaders in your organization open to everyone discovering meaning in their work?

One of the most powerful questions one can ask oneself in the present moment is “What is my core identity and how can I align who I am with being fully engaged in meaningful work?” You need to know who you are to successfully achieve desired results.

Do you know your core identity? How effective are you at encouraging creativity? Are you passionate about the work you do fueled by meaning, purpose, and a creative spirit?

Meaning Is the Key to Engaging Creativity

Whenever someone has a burst of creativity, it is because they’ve spent time thinking over some problem or situation that has meaning for them. They have become immersed and totally engaged. If we want people to be innovative, we must discover what is important to them, and we must engage them in meaningful issues.

Michael Ray is a Stanford professor who has led some of Silicon Valley’s most creative entrepreneurs through his class “Personal Creativity in Business” for the past 21 years. Underlying his teaching on creativity is a search for two fundamental questions:

1.  Who is my self?
2.  What is my work?

Ray says you can’t know what or how you want to create until you know who you are and what you hope to do with your life. He believes that creativity exists within everyone. When people can’t tap into their creativity it’s because of an internal “voice of judgment” which is often heavily influenced by society, employers and parents.

Working with a seasoned executive coach trained in emotional intelligence and incorporating leadership assessments such as the Bar-On EQ-i and CPI 260 can help you become a more innovative and creative leader. You can become a leader who models emotional intelligence and creativity, and who inspires people to become happily engaged with the strategy and vision of the company.





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