Executive Coaching Secrets for Great Presentations – Six Steps to a Persuasive Presentation

Are you working in an organization where leaders are good at making persuasive presentations? Do the leaders in your organization know how to influence others?

One of the most powerful questions one can ask oneself is “How do I create a presentation that persuades others to act in a desired direction?” Emotionally intelligent leaders influence others by appealing to their emotions.

Are you good at influencing people? Do you focus on appealing to people’s emotions before logic and reason?  Are you adept at giving presentations that inspire  people to achieve big goals?

Six Steps to a Persuasive Presentation

Virtually everything we communicate is a proposal of sorts. All persuasive communication hopes to move someone to do something. The best way to accomplish this is to use the brain’s natural processes.

We make most decisions based on the amygdala’s initial emotional response. If we deal with rationality and logic, it’s to reinforce these emotional decisions with logical information sent after the fact to the prefrontal cortex.

A properly framed presentation will be more easily understood and acted upon by the brain. Here’s a proposed outline for framing a successful presentation that persuades others to act in the direction you desire:

1.  Write down your persuasion goal, what you hope to accomplish, what you expect others to do and the ideal time frame.
2.  List the questions you’ll ask your audience to determine their perceptions on the issue.
3.  List each of the seven internal triggers. Under each one, list every possible item that could apply. Select and prioritize the three or four triggers best suited to the situation.
4.  Frame your presentation with the beginning and ending that have the highest impact. The friendship trigger, coupled with the reciprocity trigger, is a great start. You’ll also want early application of the authority trigger.
5.  The body of the proposal, including the logic and data, will follow the other trigger information. Minimal application of logic and data will reinforce a positive decision.
6.  Finally, frame your closure by defining precisely what you want your audience to do, and determine how you will ask for this action.

Working with a seasoned executive coach trained in emotional intelligence and incorporating leadership assessments such as the Bar-On EQ-i and CPI 260 can help you become a n inspiring leader who persuades people by making great presentations that appeals to emotion. You can become a transformational leader who models emotional intelligence, and who inspires people to become happily engaged with the strategy and vision of the company.