Companies Going Green
One of my CEO leadership coaching clients realizes that to survive with competitive pressures from companies that have more resources, they will have to reinvent themselves and create a sustainable new business strategy. I am consulting with the company executive team to develop a more viable business strategy for the New Year. They are considering a number of green business initiatives.
Consumers are going green. Their support for sustainable products and practices is growing worldwide. Some companies are wondering if now’s the time to adopt sustainability practices as part of their corporate strategy.
In the most basic terms, greening a business is about doing more with less, which can quickly save you money. Going green also means overcoming several mental hurdles, foremost of which is the expense involved in embracing environmental practices.
It’s a mistake to believe that becoming eco-friendly means unnecessary expenses as we face a global economic slump. Many experts assert that organizations should meet financial challenges by turning sustainability into innovation’s new frontier.
In fact, becoming eco-friendly will soon be a necessary cost of doing business. It’s no longer enough to meet minimum legal compliance for environmental standards. A true competitive advantage lies in influencing economic recovery with forward-thinking sustainability practices.
Here are a few thoughts for determining your company’s green opportunities from the September 2009 issue of Harvard Business Review and two books: Hot, Flat and Crowded, by New York Times foreign-affairs columnist Thomas L. Friedman, and Green Recovery, by Andrew S. Winston, a Fellow at Yale University’s Center for Environment and Business.
Are you working in a company or law firm where transformational leadership realizes the enterprise needs to green their business? Does your company or law firm provide leadership coaching and leadership development to help leaders become more forward thinking and execute a more sustainable business strategy? During turbulent economic times, leaders need to embrace change and create forward-thinking sustainability practices.
One of the most powerful questions you can ask yourself is “Am I a leader who is a good strategic thinker?” Emotionally intelligent and socially intelligent organizations provide executive coaching and leadership development for leaders who want to transform their organizations and develop a sustainable business strategy.
Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-i CPI 260 and Denison Culture Survey can help you create an organization that fully engages its people in helping create and executing a sustainable green business strategy to thrive in the New Year. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.
I am currently accepting new executive coaching, career coaching, and leadership consulting clients. I work with both individuals and organizations. Call 415-546-1252 or send an inquiry e-mail to mbrusman@workingresources.com.
One of my CEO leadership coaching clients realizes that to survive with competitive pressures from companies that have more resources, they will have to reinvent themselves and create a sustainable new business strategy. I am consulting with the company executive team to develop a more viable business strategy for the New Year. They are considering a number of green business initiatives.
The CEO knows that survival is predicated on employees co-creating and most importantly executing the new business strategy. She is empowering her leadership team to become more strategic and innovative. Leadership team members are collaborating with the CEO in the strategic decision-making process. Our current executive coaching and leadership consulting work is focusing on helping the CEO and her executive team to become better strategic thinkers.
Sustainability is Core to Survival
Sustainability is at the very core of survival. No company or society can last unless it cares for its resources and capital—human, financial and environmental.Consumers are going green. Their support for sustainable products and practices is growing worldwide. Some companies are wondering if now’s the time to adopt sustainability practices as part of their corporate strategy.
In the most basic terms, greening a business is about doing more with less, which can quickly save you money. Going green also means overcoming several mental hurdles, foremost of which is the expense involved in embracing environmental practices.
It’s a mistake to believe that becoming eco-friendly means unnecessary expenses as we face a global economic slump. Many experts assert that organizations should meet financial challenges by turning sustainability into innovation’s new frontier.
In fact, becoming eco-friendly will soon be a necessary cost of doing business. It’s no longer enough to meet minimum legal compliance for environmental standards. A true competitive advantage lies in influencing economic recovery with forward-thinking sustainability practices.
Here are a few thoughts for determining your company’s green opportunities from the September 2009 issue of Harvard Business Review and two books: Hot, Flat and Crowded, by New York Times foreign-affairs columnist Thomas L. Friedman, and Green Recovery, by Andrew S. Winston, a Fellow at Yale University’s Center for Environment and Business.
Are you working in a company or law firm where transformational leadership realizes the enterprise needs to green their business? Does your company or law firm provide leadership coaching and leadership development to help leaders become more forward thinking and execute a more sustainable business strategy? During turbulent economic times, leaders need to embrace change and create forward-thinking sustainability practices.
One of the most powerful questions you can ask yourself is “Am I a leader who is a good strategic thinker?” Emotionally intelligent and socially intelligent organizations provide executive coaching and leadership development for leaders who want to transform their organizations and develop a sustainable business strategy.
Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-i CPI 260 and Denison Culture Survey can help you create an organization that fully engages its people in helping create and executing a sustainable green business strategy to thrive in the New Year. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.
I am currently accepting new executive coaching, career coaching, and leadership consulting clients. I work with both individuals and organizations. Call 415-546-1252 or send an inquiry e-mail to mbrusman@workingresources.com.
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