Marketing is anything that puts you in front of a potential client that you want to do business with. Marketing gets you there. Selling is what you do to convert a prospect into a client.
There is a lot of psychology to marketing. Think of marketing as providing potential clients valuable information that will help improve their lives and business. If you think of marketing as getting the attention of potential clients and providing great value to help improve their condition it can get you energized.
Remember that the first sale is to yourself. Look in the mirror and get yourself into a physical, emotional and yes even spiritual state were you see yourself providing tremendous benefit to potential clients and they are thrilled to work with you. It's a lot about building confidence and trust and sharing yourself so you really don't need to "sell".
The following are typcial reasons professionals hate to market. Fee free to comment or add your own negative thoughts about marketing.
Top Ten Reasons Professionals Hate To Market
1. Not enough time
2. Don't like cold calling
3. Seems too much like selling someone something they don't need
4. It's a lot of work
5. Lack of confidence
6. Associated with something negative like e-mail spam or tele-marketers
7. Fear of rejection
8. No training in how to sell/market yourself
9. No focus
10. No success with first attempts
Comments