Working Resources is a San Francisco Bay Area Executive Coaching Firm Helping Innovative Companies and Law Firms Assess, Select, Coach, Engage and Retain Emotionally Intelligent Leaders; Executive Coaching; Leadership Development; Performance-Based Interviewing; Competency Modeling; Succession Management; Culture Change; Career Coaching and Leadership Retreats
Dr. Maynard Brusman
Consulting Psychologist and Executive Coach
Trusted Advisor to Senior Leadership Teams
Purpose-Driven Leadership
People enjoy being engaged in meaningful work. Humans, by nature, are a passionate species, and most of us seek out stimulating experiences. Companies that recognize this and actively cultivate and communicate a worthwhile corporate purpose become employers of choice.
A major Gallup Organization research study identified 12 critical elements for creating highly engaged employees. About half deal with employees’ sense of belonging. One of the key criteria is captured in the following statement: “The mission or purpose of my company makes me feel my job is important.”
After basic needs are fulfilled, an employee searches for meaning in a job. People seek a higher purpose, something in which to believe. If, in your role as a leader, you aren’t articulating what you care about and how you plan to make a difference, then you probably aren’t inspiring full engagement.
Energy and Creative Flow
Having a purpose provides context for all of one’s efforts, and it’s a chief criterion for “flow”—the energy state that occurs when one’s mind, body and entire being are committed to the task at hand. Flow turns mundane work into completely absorbing experiences, allowing us to push the limits of skills and talents.
Flow and commitment also create healthier, happier employees, while driving innovative thinking. To tap into full engagement, leaders must clearly identify and articulate what truly matters to the company:
- Why are we in business?
- What difference do we want to make in the world?
- What’s our most important purpose?
On some level, everyone wants to live a purposeful life, yet we are distracted by societal pressures to achieve wealth and prestige. There are indications, however, that this is changing. Just as GNP fails to reflect the well-being and satisfaction of a country’s citizens, a person’s net worth actually has little to do with personal fulfillment.
It is difficult to impossible to truly inspire the creators of customer happiness — the employees — with the ethic of profit maximization…It is my experience that employees can get very excited and inspired by a business that has an important business purpose.~ John Mackey, CEO of Whole Foods Market
Leadership starts on a personal level and permeates one’s function in a company, community and society. How do you link your personal purpose and values to those of your company?
Working with a seasoned consulting psychologist and executive coach trained in emotional intelligence and incorporating instrumented assessments such as The Stress Profiler and BarOn EQi can help your become more stress resilient. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become happily engaged with the strategy and vision of the company.
About Maynard Brusman
Dr. Maynard Brusman is a consulting psychologist and executive coach. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders. Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.
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