Visionary Leadership
The
great accomplishment of [Steve] Jobs's life is how effectively he put his
idiosyncrasies - his petulance, his narcissism, and his rudeness - in the
service of perfection. ~ Malcolm
Gladwell
Like it or not, we are in the midst of great
social, economic and political upheaval. The way we live and work has changed
tremendously in the last 10 years, and it’s likely to be radically different in
another decade.
There’s a case to be made for narcissistic
CEOs who can lead companies to greatness, inspire followers and achieve game-changing
solutions in our rapidly changing world. In the words of Michael Maccoby, author
of Narcissistic Leaders: Who Succeeds and
Who Fails: “It is narcissistic leaders who take us to places we’ve never
been before, who innovate, who build empires out of nothing.”
Conservative leadership, focusing on what
works now, can negatively impact the
technological and social advances required over the next 20 years. Given the
huge social and economic stakes, there’s an urgent need to understand leaders’ personality
types—particularly, the promise and peril of radical, visionary leadership.
When does visionary leadership veer off into unproductive narcissism?
Narcissists can be honest or crooked,
brilliant or ordinary, wise or foolish. The label is often misused and
misunderstood, and it’s usually applied in a negative context. Consider this: Narcissists
can be passionately bold visionaries, highly capable of persuading others to
embrace the value of their ideas.
Strategic Intelligence
Think of Jack Welch, Bill Gates and Herb
Kelleher, the flamboyant self-promoter who built Southwest Airlines. These
leaders developed disciplined management styles by partnering with operational
managers who implemented their strategies.
These visionary leaders (and others who
succeed as productive narcissists) are strategically intelligent. It’s not
enough to be a creative genius with media-worthy new ideas.
Building an innovative organization requires
leaders who know how to motivate talented and ethical people within a
socioeconomic system that creates value for customers, employees and owners.
Many companies, even those known for
innovation, don’t want to hire narcissists. No matter how much their leaders boast
of encouraging independent thinking and creativity, many businesses have little
tolerance for true originals or mavericks. They prefer the obsessive type who
is driven to please and enforces company rules.
Too often, promotions are in short supply
for high-performing, creative visionaries who aren’t “team players.” Indeed, most
narcissists don’t “play well with others” — unless, that is, they have
strategic intelligence and pay close attention to the crucial requirements for
leading a company to sustainable success.
Five Elements of Strategic Intelligence
According to Maccoby, visionary leaders
succeed because they have mastered five elements of strategic intelligence:
1. Foresight
Leaders anticipate how current movements,
ideas and forces will play out in the short and long terms. They can identify evolving
products, services, technology systems, global gaps, competitors, and customer
needs and values.
Foresight is more complex than extrapolating
today’s market into the future. The dot-com bust between 1995 and 2000 is a
perfect example of the difference between foresight and extrapolation. Aspiring
entrepreneurs came up with ways to make it big on the Internet. They asked, “How
do I capitalize on what already exists?”
Foresight would have required them to ask, “How
do we capitalize on what doesn’t exist now but will in the future?”
2. Systems Thinking
Visionary leaders understand how disparate parts
influence the whole. They synthesize and integrate various elements to build
and maintain healthy systems.
Those who want to lead companies in new
directions must have competency in systems thinking, as well as the other interdependent
elements of strategic intelligence.
3. Visioning
Foresight and systems thinking are pure
intelligence skills. The other components of strategic intelligence—visioning,
motivating and partnering—are real-world skills, sometimes referred to as “street
smarts.”
Visioning combines foresight and systems
thinking into a realistic view of business goals. In some companies (IBM, GE),
visionary leaders have had the foresight to shift from selling products to selling
solutions in a knowledge/service economy.
4. Motivating
Motivating is the most misunderstood and
elusive element of strategic intelligence. It’s one thing to talk up a storm
about how a corporate initiative designed to improve sales will help you crush
the competition. It’s quite another to grasp the importance of “soft” skills like
influencing others.
Motivating is difficult because it involves the
messy work of igniting people’s passions so they’ll carry out your vision. A
business model that neglects human motivations won’t get the buy-in needed to make
your vision a reality.
5. Partnering
Partnering is the ability to forge key
strategic alliances. It’s different than making friends; a leader with
strategic intelligence makes allies. You need to understand how each alliance
fits into your corporate vision.
Partnering is the opposite of acquiring
companies to bolster overall financial holdings. Leaders who operate in this
fashion are merely “serial acquirers.” You must learn how to partner internally
(with advisers who complement your personality) and externally (with companies
that add value rather than size).
Self-Assessment
There is no established measurement tool for
strategic intelligence. In Narcissistic
Leaders, Maccoby offers several questions that can help you self-assess
your abilities.
The real test of a leader’s strategic
intelligence is in the workplace:
- Foresight:
How well do you stay abreast of marketplace trends? Do you excel at imagining
new products, services and paradigms for the future?
- Systems Thinking: Do you think in terms of systems, synthesizing and
integrating feedback and hard-to-imagine possibilities?
- Visioning:
How well can you take an idea and translate it into a workable vision with measurable
goals?
- Motivating:
Do you inspire others to buy into your vision and execute your ideas?
- Partnering:
How well do you forge strategic alliances, both internally and externally? Do
you recognize that alliances are two-way streets and encourage collaboration?
Are you working in
a professional services firm or other organization where executive coaches
provide leadership development to grow visionary leaders? Does your
organization provide executive coaching for leaders who need to inspire others?
Enlightened leaders tap into their emotional intelligence and social
intelligence skills to create a more fulfilling future.
One of the most
powerful questions you can ask yourself is “Am I a visionary leader?” Emotionally
intelligent and socially intelligent organizations provide executive coaching
as part of their peak performance leadership development program.
Working with a
seasoned executive coach and leadership consultant trained in emotional intelligence
and incorporating assessments such as the Bar-On EQ-I, CPI
260 and Denison Culture Survey can help you become a visionary leader. You can become a
leader who models emotional intelligence and social intelligence, and who
inspires people to become fully engaged with the vision, mission and strategy
of your company.
About Dr. Maynard
Brusman
Dr. Maynard Brusman
is a consulting psychologist, executive coach and trusted advisor to senior
leadership teams. He is the president of Working Resources, a leadership consulting and
executive coaching firm. We specialize in helping San Francisco Bay Area
companies assess, select, coach, and retain emotionally intelligent
leaders. Maynard is a highly
sought-after speaker and workshop leader. He facilitates leadership retreats in
Northern California and Costa Rica. The Society for Advancement of Consulting
(SAC) awarded Dr. Maynard Brusman "Board Approved" designations in
the specialties of Executive Coaching and Leadership Development.
For more
information, please go to http://www.workingresources.com,
write to [email protected], or call 415-546-1252.
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