Post Your Purpose
Without a fundamental purpose, organizations cannot steer efforts in any general direction. Employees need a reason to serve, shared goals, a common cause and focus. They need to know what their organization stands for so they can embrace its stance.
Leaders are charged with creating a vision of the company’s future. They’re required to disseminate and promote it so others can fall in line. Purpose or mission statements are noble callings to serve, respond to and meet the public’s needs.
A purpose can tell a story, hinge on a legacy or chase a dream. Each unites people as they endeavor to achieve something together. Culture is enhanced by accomplishing something that’s possible only when everyone shares the same purpose.
Effective leaders know that hitting people over the head with mission statements causes more harm than good. People respond best to small, frequent, unobtrusive reminders of their purpose. Offer frequent encouragement and feedback.
Leaders can work with a qualified executive coach to hone the following vital skills:
- Clearly state individual and collective priorities. People want to know what’s expected of them.
- Overstate priorities to ensure everyone is in sync. There’s no need to be forceful or indignant. Aim for supportive and motivational.
- Provide high-feedback training, as Coyle calls it. This allows people to fail and find ways to improve. Culture blooms when people are empowered to learn and grow. Be sure to celebrate small victories.
Dr. Maynard Brusman
Consulting Psychologist & Executive Coach
Trusted Leadership Advisor
Professional Certified Coach (PCC), International Coach Federation
Board Certified Coach (BCC)
I coach emotionally intelligent and mindful leaders to cultivate trust and full engagement in a purpose-driven culture who produce results.
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