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10 Areas Ripe for Innovation

10 Areas Ripe for Innovation

We tend to think of new technology as the space where game-changing innovations occur, but fertile new ideas may reside elsewhere. The Doblin Group, a Chicago think tank, has identified 10 areas where innovation can deliver competitive advantages:

  1. The business model: how a company makes money
  2. Networking: including organizational structure, value chain, partnerships
  3. Enabling processes: the capabilities a company buys from others
  4. Core processes: proprietary methods that add value
  5. Product performance: including features and functionality
  6. Product systems: extended systems that support the product
  7. Service: how a company treats customers
  8. Channels: how companies connect offerings to customers
  9. Branding: how a company builds its reputation
  10. Customer experience: including the touchpoints where customers encounter the brand

Think of problems as opportunities to find worthy and inspiring solutions. In Metaskills: 5 Talents for the Robotic Age, business adviser Marty Neumeier encourages leaders to use the following questions as inspiration points:

  • What’s the “either/or” that’s obscuring innovation opportunities?
  • In which areas do the usual methods no longer achieve predicted results?
  • What’s the “can’t-do” that you can turn into a “can-do”?
  • Which problems are so big that they can no longer be seen?
  • Which categories or sectors exhibit the most uneven rates of change?
  • In which area is there a great deal of interest, but very few solutions?
  • Where can you find too little or too much order?
  • Which of your talents can be upscaled in some surprising way?
  • Where can your passion take you?

Most of us are ill prepared to meet these challenges, which are coming faster than we think. Armed with knowledge, those who are future smart can take action to reinvent themselves, their businesses and their world.

Transformational leaders can create a full engagement culture driven by purpose and passion by working with an executive coach and culture change expert. The investment is well worth the reward: your ability to influence the future, your career and your personal-development capabilities.

Are you working in a company where executive coaches provide leadership development to help leaders put positive leadership into action? Does your organization provide executive coaching for leaders who need to build a company culture built on trust? Transformational leaders tap into their emotional intelligence and social intelligence skills to create a more fulfilling future.

One of the most powerful questions you can ask yourself is “Am I a transformational leader who inspires individuals and organizations to achieve their highest potential, flourish at work, experience elevating energy and achieve levels of effectiveness difficult to attain otherwise?” Emotionally intelligent and socially intelligent organizations provide executive coaching to help leaders create a culture where respect and trust flourish.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help leaders nurture mindful conversations in the workplace. You can become an inspiring leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

Working Resources is a San Francisco Bay Area Executive Coaching Firm Helping Innovative Companies and Law Firms Assess, Select, Coach, Engage and Retain Emotionally Intelligent Leaders; Executive Coaching; Leadership Development; Performance-Based Interviewing; Competency Modeling; Succession Management; Culture Change; Career Coaching and Leadership Retreats

...About Dr. Maynard Brusman

Dr. Maynard Brusman

Consulting Psychologist and Executive Coach|
Trusted Advisor to Executive Leadership Teams
Mindfulness & Emotional Intelligence Workplace Expert

Dr. Maynard Brusman is a consulting psychologist and executive coach. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies select and develop emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

“Maynard Brusman is one of the foremost coaches in the United States. He utilizes a wide variety of assessments in his work with senior executives and upper level managers, and is adept at helping his clients both develop higher levels of emotional intelligence and achieve breakthrough business results. As a senior leader in the executive coaching field, Dr. Brusman brings an exceptional level of wisdom, energy, and creativity to his work.” — Jeffrey E. Auerbach, Ph.D., President, College of Executive Coaching

For more information, please go to, write to, or call 415-546-1252.

Are you an executive leader who wants to be more effective at work and get better results?

Did you know that research has demonstrated, that the most effective leaders model high emotional intelligence, and that EQ can be learned? It takes self-awareness, empathy, and compassion to become a more emotionally intelligent leader. 

Emotionally intelligent and mindful leaders inspire people to become fully engaged with the vision and mission of their company. Mindful leadership starts from within.

I am a consulting psychologist and executive coach. I believe coaching is a collaborative process of providing people with the resources and opportunities they need to self manage, develop change resiliency and become more effective. Utilizing instrumented assessments - clients set clear goals, make optimal use of their strengths, and take action to create desired changes aligned with personal values.

I have been chosen as an expert to appear on radio and TV, MSNBC, CBS Health Watch and in the San Francisco Chronicle, Wall Street Journal, USA Today, Time and Fast Company.

Over the past thirty-five years, I have coached hundreds of leaders to improve their leadership effectiveness.

After only 6 months, one executive coaching client reported greater productivity, more stress resiliency, and helping her company improve revenues by 20%. While this may depend on many factors most of my clients report similar satisfaction in their EQ leadership competence leading to better business results.

You can choose to work with a highly seasoned executive coach to help facilitate your leadership development and executive presence awakening what’s possible.

For more information, please go to, write to, or call 415-546-1252.

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